Voip Unlimited survey suggests Channel leaders value human interaction over automation

Survey results put human interaction marginally above partner portals

While automation has been a key enabler for the Channel, ensuring businesses can optimise repetitive tasks and reduce human error, the Channel’s preference for partner portals, human interaction or a mix of both, was pretty even!

The question Voip Unlimited put to the Channel was:

“Does the Channel really value self-service partner portals over human interaction?”

Responses were fairly balanced, with ‘Human interaction’ slightly edging ahead:

Human interaction               36%

Portals                                    32%

Mix of both                            32%

Scrutinising the results, from the fairly even split, it’s clear that Channel vendors must balance the need to find operational efficiencies with old-fashioned relationship building if they are to find success across their partner bases.

Obviously, human interaction remains crucial for building strong partnerships on the foundations of trust and honesty.

“Vendors need to provide genuine channels for partners to connect through. Dedicated account managers and support teams, access to SLT and regular catch-ups, (as well as the occasional informal event where everyone can have a good time) are all incredibly powerful tools to align businesses, drive KPIs and ensure all are working as one… That will never change.” Mark Pillow, Director, Voip Unlimited

Conversely, partner portals and ‘ITTT’ (If This, Then That’) automations are a great way to provide extensive self-service capabilities and increase internal productivity, while concurrently reducing the chances of human error causing delays to deployment.

“On the other hand, the unpredictable economy is prompting businesses across the UK to innovate and reduce operating costs, and recent advances in Machine Learning, integrations and automation have made those savings accessible for all, with many businesses looking to the Channel to guide them through the process.” Pillow

Voip Unlimited’s Professional Services and Engineering teams are perfectly placed to explore the potential for automation, both within the Channel and in end-customer businesses

For more information click here: https://www.voip-unlimited.net/wholesale/?hsCtaTracking=11a9eb69-5aa5-46c2-a63c-ab7a60ac9683%7Cd42bc206-d642-4e86-8c09-f20cb67a1ce3

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