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Brother UK extends industrial labelling support for warehousing and logistics firms

Business technology solutions provider Brother UK has introduced a market-leading warranty on its TJ industrial label printers, to enhance its support for warehousing and logistics firms with high-volume labelling requirements.

The vendor has updated the warranty that’s offered as standard on its TJ devices from three years to an industry-leading five years. The longer warranty is part of Brother’s efforts to minimise potential downtime, particularly in industries where it can have significant knock-on effects on the supply chain. A Brother survey of warehouse managers1 found more than half (51%) had to take time out of their schedule to arrange repairs, while three in 10 (28%) spent a whole day without a machine available.

Brother’s TJ series can produce thousands of labels a day at speeds of up to 14 inches per second. Machines print at up to 300dpi and for a range of label. The models also support various command languages, including ZPL2, making it easier to integrate devices into existing networks.

The TJ series’ compatibility has also been boosted after leading warehouse management software (WMS) providers Clarus and Mintsoft accredited Brother devices. The endorsement means that Brother’s specialist labelling devices, which also includes its RJ line-up of mobile printers and range of TD desktop models, can easily be implemented into operations for businesses already using their WMS offerings.

Simon Brennan, senior business manager – specialist printing solutions at Brother UK, said: “Labelling is a crucial part of picking, packing and delivering items, and as expectation for shorter delivery times grows, so does firms’ need for reliable and long-lasting devices.

“We live for the label, and this means providing extensive ongoing support for businesses long after they’ve purchased a device. Extending the warranty that comes as standard on our TJ models demonstrates our commitment to that. Importantly, it also gives warehouse and logistics managers greater certainty that they’ll minimise costly downtime and lapses in reliability, boosting their ability to provide the best service possible to their customers.

“Our growing partner network is also testament to how we’re bringing forward devices to be flexible to all firms’ needs. It’s essential that label printers integrate seamlessly with the existing WMS that day-to-day operations are built around, and this is another validation for us that we can deliver on warehouse, transportation and logistics businesses’ needs.”

To find out more about Brother’s industrial label printing range, visit: https://www.brother.co.uk/labelling-and-receipts/industrial-label-printers

Reference: 

1 The true cost of poor label printing, Brother (2023) – https://brother.co.uk/true-cost

About Brother UK

Over 100 years of innovation have gone into making Brother the global technology solutions provider that it is today.

From managed print services and print and scan hardware to specialist print and labelling solutions, Brother’s products and services are designed to help channel partners support their customers in boosting productivity, efficiency, security, workflow, resilience and sustainability.

Founded as Yasui Sewing Machines Co in Japan in 1908 and later renamed to Brother, the UK business has secured Investors in People ‘Platinum’ status and a prestigious Queen’s Award for Enterprise in recognition of its outstanding achievements in sustainable development.

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