Specialist cloud marketplace provider Giacom has announced a significant new collaboration with The Layer, a market-leading CRM platform for the channel. This collaboration has resulted in an extensive integration connecting Giacom’s Cloud Market Tools – a suite of applications that includes its award-winning billing software – with The Layer’s data synchronisation, marketing, and customer service modules, offering mutual customers significant operational efficiencies and a superior customer experience.
Designed specifically for IT and communications providers, The Layer CRM addresses the unique challenges faced by the channel. By integrating The Layer’s powerful capabilities with Giacom’s Cloud Market Tools, this collaboration focuses on solving key data sync issues, improving marketing management, and optimising customer service functions.
One of the common challenges for resellers and MSPs is ensuring accurate synchronised data across different systems. The new off-the-shelf integration between The Layer CRM and Cloud Market Tools addresses this by automatically synchronising customer data between platforms, creating a single source of truth. This breaks down data silos, removes the need for manual data entry, and significantly reduces the risk of human error.
Additionally, The Layer’s marketing module empowers channel businesses to segment and target customer data for effective marketing campaigns, while its customisable service desk enhances customer support with real-time analytics, SLA tracking, and customer satisfaction monitoring.
Ant Molloy, CTO at Giacom, commented: “Giacom’s mission is to enable our partners to grow faster and become more profitable by simplifying their operations. Back-office productivity is key to achieving this, which is why we’re developing integrations with other market-leading vendors offering complementary solutions. Integrating The Layer with Cloud Market Tools ensures that our mutual customers can synchronise their data and enhance their marketing and customer service capabilities, ultimately leading to better business outcomes.”
Michelle Livingstone, CEO of Layer Systems said “This is the most advanced integration we’ve delivered to date. It is a significant step in helping ICT providers scale efficiently, supporting growth without the need for additional headcount and delivering measurable gains in accuracy, time and cost.
“What sets Layer Systems apart is the depth of our sector expertise, the strength of our customer relationships, and our close collaboration with Giacom. By combining this with the latest technology, we are not just solving today’s operational challenges, we are helping businesses build the foundations for smarter, more sustainable growth.”
Ant Molloy concluded: “This is just the beginning. We’re working on a range of integrations that will continue to drive efficiency and reduce costs for our partners by automating critical business processes. Watch this space!”
About Giacom
Supporting a UK-wide network of over 6,000 local, expert technology providers, Giacom is a 100% channel focussed specialist marketplace and software provider. Our platform, Cloud Market, enables technology resellers and MSPs to access cloud, comms and hardware products and services from the world’s leading vendors and carriers to create brilliant technology solutions for UK businesses.
- Working with its network of expert technology resellers and Managed Service Providers (MSPs), Giacom’s mission is for every small business to buy its IT products from a local expert technology provider.
- Giacom’s expert team works as an extension to its partners’ businesses, bringing a deep understanding of products and services as well as commitment to excellence.
- Giacom supports its partners with every aspect of running a successful technology solutions business – from guidance on product selection, training and enablement, to advice on accelerating business growth and support to resolve a technical issue.
About Giacom’s Cloud Market Platform
- Giacom has invested extensively in its digital platform – Cloud Market – a partner portal which delivers a unified experience across its entire product portfolio.
- Giacom is the UK’s only provider of Comms, Cloud, Hardware and Billing solutions through one platform, Cloud Market, helping thousands of UK businesses grow by being more organised, mobile and productive.
- Cloud Market features intuitive navigation, unbeatable performance, and the ability to explore all the company’s offers in one place, making it increasingly easy for partners to deliver a broad range of products and services to customers.
For more information about Giacom, visit Giacom.com
Be First to Comment