Access4 has announced a three-city UK roadshow series launching this March, bringing practical, commercially focused cloud communications enablement directly to MSPs and resellers across the country.
Following the sold-out UK launch of SASBOSS in October, the 2026 roadshow series responds to growing demand across the UK channel for automation-led UCaaS, CCaaS and cloud voice solutions that can be deployed efficiently and scaled profitably.
The roadshow series is positioned as a blend of strategic insight, hands-on platform education and high-quality partner engagement. Depending on location, attendees will also take part in relaxed post-session experiences including golf or an F1 racing simulator, creating a networking environment designed to encourage open discussion beyond traditional vendor presentations.
Roadshow dates and locations
- Manchester – Wednesday 18 March, Denton Golf Club
- London – Tuesday 24 March, The Engine Rooms
- Belfast – Friday 27 March, Dunmurry Golf Club
Across all locations, sessions will focus on how MSPs, resellers and channel leaders can differentiate in an increasingly competitive market by aligning UCaaS and CCaaS solutions to real customer challenges. Content will explore how to create bundled, outcome-driven propositions, improve customer stickiness, and build predictable margins through automation-led service delivery.
SASBOSS features throughout the series, with live demonstrations showing how partners can streamline quoting, provisioning, billing and customer management through unified workflows. The platform is designed to reduce manual effort, improve service consistency and free up partner teams to focus on growth and customer experience.
“MSPs and resellers are under more pressure than ever to deliver differentiated services efficiently and profitably,” said Jonathan Walker, CEO UK & Ireland at Access4. “These roadshows are deliberately practical. This isn’t about generic product overviews. It’s about giving partners clear commercial strategies, confidence in their propositions, and a real understanding of how automation can transform day-to-day operations and long-term profitability.”
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