As technology portfolios expand across AI, cloud, cybersecurity and infrastructure, ALSO Group says simplifying how partners navigate the IT ecosystem will be critical to turning…
Posts tagged as “Mark Appleton”
The rapid adoption of cloud platforms across Europe is forcing vendors and MSPs to rethink existing route-to-market strategies designed for traditional reseller and distribution models,…
Mark Appleton, Group Lead Vendor Ecosystem Development argues that partner readiness, skills and governance will determine AI success more than advances in models and technology…
ALSO Group highlights many MSPs are still selling security like hardware rather than scalable services Cybersecurity has rapidly evolved from a defensive IT requirement into…
Leading European technology provider argues that proof over promises is needed to keep systems compliant in a post-DORA world. Last year, the European IT landscape…
ALSO Group says traditional channel strategies no longer translate to marketplace ecosystems. Cloud marketplaces are rapidly evolving from an alternative route to market into the dominant…
In 2026, the competitive advantage will no longer be about new tools but trust in infrastructure and compliant frameworks Businesses often think cybersecurity and data…
As Europe generates record volumes of electronic waste, organisations can turn IT renewals into an opportunity for optimisation and sustainability As the financial year draws…
Leading UK and European cloud platform outlines that a business continuity strategy must go beyond just data backups to include automated recovery, proactive monitoring and…
As the UK strengthens its cyber laws, businesses must shift from patchwork defences to secure-by-default strategies New research has revealed that 93% of UK companies have…
Mark Appleton, Group Lead Vendor Ecosystem Development at ALSO Group, highlights the hidden costs in SME cloud budgets and the role of governance Organisations are…
From manufacturing lines to AI-powered cloud environments, SMEs and channel businesses need a cloud marketplace to unify sustainability monitoring. Rapid AI expansion is transforming industries…
Leading UK cloud distributor urges MSPs to balance effective cybersecurity with smart business financial decisions. As UK businesses continue to struggle with their cybersecurity needs,…
ALSO urges UK businesses to employ robust cybersecurity measures against ongoing, AI-boosted ransomware attempts. With a shift towards malware-free attack techniques reported by CrowdStrike’s 2025 Global…
Recent reports from IT security firm Sophos have underscored the urgent need for action, as managed service providers (MSPs) are facing significant challenges with the ongoing…
Whilst generative AI and the rise of Ransomware-as-a-Software poses growing problems for SMEs, AI copilot tools can provide much-needed support, says ALSO Cloud UK. Ransomware…
ALSO Cloud UK, one of Europe’s largest technology and cyber security experts, exhibited at the Cloud and Cybersecurity Expo in March in collaboration with Microsoft…
With Copilot for Microsoft 365 now available to all Cloud Service Providers (CSPs), after initially being rolled out to a limited number of large enterprises,…
ALSO Cloud UK discusses how managed services providers can continue to adapt to meet modern client needs and marketplace challenges. With demand for enterprise IT increasing…
According to ALSO Cloud UK, small and medium-sized businesses (SMEs) can use the Channel to combat increasing security threats. Recent reports indicate that SME resellers…