What have been your business highlights of the last 12 months?
Joining the UK team at Access4 has been a standout moment for me. After years immersed in channel connectivity, I’m genuinely excited to dive into the UC space. It’s a fresh challenge and a brilliant opportunity to bring something new to the market with
a team that’s full of energy and ambition.
What is currently having the greatest impact on your business?
The UK launch of SASBOSS is, without a doubt, the biggest driver of impact right now. It’s a game-changing platform that’s shaping everything we do, from building market awareness to onboarding partners and supporting their success. It’s a huge opportunity, and it’s keeping us laser-focused.
Where do you see the next big opportunity for your channel partners?
SASBOSS entering the UK market is a major opportunity for channel partners. It’s going to simplify operations, unlock new revenue streams and genuinely shake up the way things are done.
Did you get into IT by accident or design?
Definitely by accident! It all started with a chance phone call asking if I’d ever considered a role in IT. After a couple of weeks of thinking it over, I decided to take the leap, and I’ve never looked back.
If you could swap your current job for any other, what would it be?
Growing up, I was fascinated by the idea of being a Bin Man. These days, I’d trade it all to be a professional golfer. That would be the dream.
Which business leader do you most admire and why?
Dave McGinn (CEO of O2 Daisy) stands out for me. He’s got that rare ability to balance vision with a genuine focus on people. He’s clear, approachable and leads with purpose, always keeping culture and relationships front and centre. Plus, he’s got great book recommendations and once swam the channel, which is just nuts!
What’s the best bit of business advice you’ve been given?
‘Brilliant basics’. It’s simple but powerful. Nail the fundamentals, answer your phone, reply to emails promptly, and be available. Most people overlook the basics, but if you excel there, everything else tends to follow. It’s something I really pride myself on.
What advice would you give a young person considering a career in IT?
Don’t be afraid to ask questions, especially the ones that feel ‘too obvious’. Everyone starts somewhere, and the best way to learn is by being curious and getting stuck in. Also, find a mentor (like Dave) who’s willing to guide you. And, most importantly, learn how to fix the printer. You’ll be a hero forever.
What’s on your playlist at the moment?
I’m mostly indie-focused, with James on heavy rotation. Every now and then, Shaggy sneaks in just to keep things interesting!
What’s the most used app on your phone and why?
Outside of work apps, it’s Twitter. As a Burnley fan, it’s a great place to stir the pot, especially when defending tactics that rattle an entire fanbase!
How do you like to spend your spare time?
I’m a Burnley FC season ticket holder and a very keen (but not very good) golfer. Recently, I’ve managed to get my daughters into both, which earns me serious brownie points at home and means more time on the course and at the stadium!
Favourite holiday destination?
Riviera Maya, Mexico, where I got engaged. That one’s a winner, especially if my wife ever reads this!
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