Sonepar, the global B2B distributor of electrical products, solutions and services, has selected Microsoft, Publicis Sapient and Hitachi Solutions to deliver its €1 billion five-year digital transformation initiative.
The main focus of the programme will be Spark, a synchronised omnichannel platform powered by Microsoft Azure and Dynamics 365 (implemented by Hitachi Solutions) that Sonepar is introducing for its customers and 44,000 associates in 40 countries.
Sonepar Chief Transformation Officer Jérémie Profeta said: “Sonepar is transforming the relationship between customers and its associates, between the digital and the physical by orchestrating through its omni-channel platform a constant dialogue to deliver the perfect order.”
Embracing all touchpoints – web, phone, mobile app, branches, systems-to- systems and delivery – Spark is designed to make it easier for customers and associates to interact, to do business, to buy, to return and to arrange financing.
As customers and team members begin using Spark, data from every transaction will be collected into a single location, the Sonepar Data Lake, which will provide valuable insight into trends and also help automate processes such as inventory-taking and logistics.
Sonepar’s digital transformation is being supported by Publicis Sapient, the digital business transformation hub of Publicis Group.
An independent family-owned company, Sonepar had sales of €32.4 billion in 2022.
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