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ReelCharge Appoints Modus Brands as Exclusive UK Distributor

Partnership brings ReelCharge’s convenience-focused charging solutions and accessible pricing to UK retail and e-commerce channels

ReelCharge, an emerging consumer electronics brand, today announced the appointment of Modus Brands as its exclusive distributor in the United Kingdom. The partnership marks an important step in ReelCharge’s international expansion, with plans to introduce its charging portfolio through UK retail and e-commerce channels.

ReelCharge was built around a simple premise: consumers shouldn’t have to choose between everyday convenience, safer technology and accessible pricing. Backed by decades of consumer electronics experience, its factory-direct model is designed to deliver more value without stripping away features consumers increasingly expect. This approach is reflected in a portfolio of power banks, wall chargers and wireless charging accessories that feature integrated and retractable USB-C cables, alongside an expanding use of semi-solid-state battery technology.

“We launched ReelCharge because we saw an opportunity to rethink what consumers should expect from the charging category,” said Christopher Martinez, Co-Founder & Managing Partner of ReelCharge. “Our partnership with Modus Brands gives us the local expertise and retail relationships to bring that vision to UK consumers.”

“ReelCharge combines practical innovation with accessible pricing, making it a strong addition to our portfolio,” said David Feakins, Managing Director of Modus Brands. “We’re looking forward to introducing the range to our retail partners and building the brand’s presence across the UK.”

Modus Brands will lead ReelCharge’s UK retail development, with initial product availability expected in the coming weeks and additional retail and e-commerce listings anticipated as distribution expands.

For more information about ReelCharge and its product portfolio, visit www.ReelCharge.com.

ReelCharge designs and manufactures charging solutions across power banks, wall chargers, wireless systems, and portable power products. Backed by decades of experience in charging technology and a factory-direct production model, the company develops products in-house with a focus on safety, performance, and multi-device compatibility. Its portfolio integrates advanced technologies including semi-solid state battery architecture, GaN-based charging, high-wattage output, and integrated cable design.

Modus Brands works with consumer technology brands to develop their market presence and commercial opportunities through retail and e-commerce channels. As the exclusive UK distributor for ReelCharge, Modus Brands will lead the brand’s development and distribution in the UK market.

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