Audio Productions (UK) Ltd has officially launched Regional Voices, a major expansion of its voice talent roster aimed at helping telecoms providers deliver more relatable, hyper-local, human caller experiences and stand out in an increasingly AI-saturated market.
The new initiative introduces a handpicked selection of professional voiceover artists representing a wide range of UK regional accents – including Tyke (Yorkshire), Scouse (Liverpool), Geordie (Newcastle), Lancastrian, Welsh, Northern Irish, and West Country voices.
A 2025 study1 found that 23% of customers prefer interacting with an agent who shares their accent, and 35% report reduced stress levels when they hear a familiar regional accent. This clearly proves there is significant demand for more diverse and authentic voice branding, particularly in on-hold and IVR messaging.
By introducing these voices to businesses, resellers can create even more bespoke solutions for their customers, building further credibility and customer loyalty.
Andrew Jones, Director of Audio Productions, said:
“We’ve had more and more customers asking for voiceovers that reflect their own local identity – something warmer, more familiar, and unmistakably human. As AI voices become more widespread, everything starts to sound the same. Regional Voices is our way of helping businesses sound like themselves again.”
Regional Voices is now available to all Audio Productions clients via reseller partners. It is fully compatible with the company’s new Audio-as-a-Service model, allowing telecoms resellers to include dynamic, accent-specific voice content as part of ongoing support packages.
Each voice artist has been carefully selected not only for regional identity but also for clarity, warmth, and professionalism. All scripts are reviewed in-house to ensure tone, language and pacing match the needs of the business.
To help resellers promote the service, Audio Productions will launch a social media and email toolkit featuring short audio clips and promotional videos in the coming weeks. Early-access partners will also be able to request custom demo reels for key prospects.
To learn more visit: https://audpro-onhold.com
1, https://answeringservicecare.com/insights/the-power-of-accents
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