Lymington-based storage networking technology innovator Bridgeworks is expanding its sales reach across EMEA with the appointment of Nuvola Distribution as its first global distributor.
The partnership will see Nuvola expand its offering with Bridgeworks’ patented WANrockIT and PORTrockIT WAN acceleration technology for TCP/IP and block storage traffic.
Bridgeworks’ high-speed routing technology is distinct from and complementary to the SD-WAN and Backup and Replication categories. It can be used uniquely or in combination with these technologies by medium and large enterprises to increase throughput across the WAN.
A key differentiator of Bridgeworks’ WAN Acceleration technologies is the use of AI, machine learning and data parallelisation to increase the speed and volume of data flows over wide area networks (WANs). They are data agnostic and mitigate latency and packet loss to permit encrypted data to be sent and received over thousands of miles, while increasing bandwidth utilisation by up to 98%.
David Trossell, CEO and CTO of Bridgeworks, says the initial goal of the partnership with Nuvola is to enable half a dozen strategic reseller partners in the UK and to expand into major European markets in year one. “We would like to establish the Bridgeworks name and portfolio across EMEA,” he said.
Simon Marrion, Business Development Manager EMEA at Bridgeworks, added that Bridgeworks is committed to developing a mutually beneficial relationship.
He said: “The Hyperscalers want you to buy all your technology via their low-touch online marketplaces and that includes complex infrastructure technology. It’s a real threat to the value chain of the traditional reseller landscape. We understand the value of having strong business partnerships, and Nuvola has comprehensive knowledge about the diverse array of different reseller partners, their categories and operating models.”
Be First to Comment