The desire to invest in new technologies trumps the need to make cost savings reveals new BT Wholesale research
into opportunities for channel partners available exclusively to Partner Plus members via the programme Hub.
The list of SMBs’ investment priorities is headed by mobile connectivity (with 70% of respondents likely or extremely likely to invest) – BT Wholesale recently launched Complete Mobile, the first time EE Mobile SIMs have been available to enterprise resellers via a direct channel model.
Mobile connectivity was followed by cybersecurity (66%), digital phone lines (64%) and broadband (62%).
The report highlights several opportunities for channel partners to generate extra business and fulfil their valued role as trusted advisors. For example, almost one in three of the 300 survey respondents (29%) still doesn’t understand the benefits of all-IP to their business, giving partners an opportunity to guide customers through their all-IP migration journey.
To help them do this, BT Wholesale provides Partner Plus members with Complete Switch products, out-of-the-box collateral and personalised messaging tailored to customers’ needs.
Gavin Jones, Channel Partners Director at BT Wholesale, said: “With the PSTN switch-off fast approaching, it is clear channel partners must work to spark
UK businesses’ digital imagination and help them understand how the move to IP can future-proof them and unlock new opportunities. It’s the end of the line for PSTN, so If you’re not doing it, a competitor is already trying to.”
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