UK based AI company EfficientEther has appointed Northamber to distribute its AI optimisation and operations solutions EtherInsights and EtherAssist.
EtherInsights analyses Microsoft 365 and Azure usage to identify waste and right size licences and resources to reduce unnecessary spend, while EtherAssist helps IT professionals troubleshoot by guiding fixes, automating documentation and supporting compliance.
Grant Reddin, Director of Cyber & Solutions at Northamber, said: “EfficientEther is a powerful addition to our portfolio because it directly addresses one of today’s biggest challenges – how businesses manage and optimise their software licences. Too often organisations overspend on unused or under-utilised licences. EfficientEther helps them right-size usage, cut unnecessary costs and ensure every licence is delivering value. By partnering with innovators like EfficientEther, we make sure our resellers can offer smarter, more cost-efficient solutions that keep their customers ahead of the curve.”
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