HP Inc recently announced a significant expansion of its HP Amplify partner programme, effective from November 1.
As well as integrating all HP solutions and services, including Poly, Teradici and HyperX, into one unified global platform for partner engagement (HP Amplify for All), HP is extending its integrated partner program (and its Amplify Impact partner sustainability program – see below) to Distribution Partners for the first time.
HP says HP Amplify Distribution is the industry’s first program tailored to meet the unique needs of distributors and marks the successful implementation of the HP Amplify Program across all partner categories.
HP has also announced new Commercial Partner benefits. These include:
+ Amplify More for More, a rate multiplier that is designed to give partners who sell across the HP portfolio a better customer experience and higher compensation opportunities. This will be provided in addition to the existing core Amplify incentives. Power Partners focused on Personal Systems, for instance, can qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines.
+ Amplify Fast Lane, a first-of-its-kind joint demand generation Marketing Development Funds (MDF) reimbursement process designed to simplify and accelerate reimbursement for eligible partners through an automated claims and payment procedure. By speeding up the payment turnaround time by up to 50%, the Amplify Fast Lane programme enables qualified partners to focus on optimising demand generation initiatives rather than becoming bogged down in complex processes.
+ Amplify Growth Plays, a new programme element for Commercial and Distribution Partners due to be rolled out from May 2024. Focused on driving opportunities and incremental partner profitability, this will give all HP Amplify Commercial Partners a clear path to portfolio specialisation in key customer- driven growth categories such as Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions and HP Software – along with appropriate tools, capabilities, compensation elements and tailored benefits for investing in these areas. Upon launch, existing Amplify specialisations will transition to Amplify Growth Plays.
Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organisation, said: “By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyse substantial, long- lasting growth. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we
are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics.”
Amplify Impact Expansion
Another important development for HP partners is the expansion of the HP Amplify Impact partner sustainability program to Distribution Partners and five additional countries – Austria, Belgium, Luxemburg, Netherlands and Finland. This brings the total number of countries in which the Climate Action, Human Rights and Digital Equity programme operates to 48.
HP claims that sustainable practices are not only vital for the future of our planet but are good for business, citing last year’s analysis by Corporate Knights showing that over 60% of HP’s revenue met sustainability standards. HP Amplify Impact helps partners advance their ESG strategies by providing resources to identify gaps in their approach and guidance towards achieving sustainability goals.
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