CHERRY, renowned for its computer input devices, is hoping to make further inroads into the household gaming market with the launch of its new gaming brand CHERRY XTRFY and high profile partnerships with stars from the competitive video gaming and esports sector.
The German company is already a long-time favourite of Chinese gaming fans and with its new brand and extensive product family is hoping to extend its success worldwide. The launch of CHERRY XTRFY builds on the acquisition of Swedish PC gaming peripherals manufacturer Xtrfy at the start of the year.
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