Gamma Regional Forums 2026: Technology Reseller Magazine Reports from Gamma’s London leg of their Partner‑First Innovation showcase taking place around the UK
Technology Reseller were in attendance once again as Gamma brought its 2026 Regional Forums to BT’s London HQ in the City, delivering a packed agenda of product evolution, strategic clarity and partner‑focused innovation.
The event set out a bold, simplified roadmap designed to help partners navigate an increasingly AI‑driven communications landscape. With a clear emphasis on reducing portfolio complexity, accelerating migration programmes and unlocking new recurring revenue streams, Gamma used the London forum to demonstrate how its partner‑first strategy is evolving to meet the demands of 2026 and beyond.
Rather than expanding its portfolio for breadth, Gamma is consolidating, integrating and enhancing its core propositions. The result is a streamlined ecosystem that allows partners to sell more effectively, differentiate in competitive markets and deliver long‑term customer value without operational overhead. The message was unmistakable: Gamma intends to make it easier—and more profitable—for partners to deliver modern UCaaS, CCaaS and CX solutions at scale.
GammaPlus: The New Value‑Added Services Layer
At the heart of Gamma’s 2026 vision is GammaPlus, a unified framework that sits across UCaaS, CCaaS and CX to enable rapid deployment of high‑value add‑ons. Instead of treating AI, analytics or integrations as standalone extras, Gamma Plus positions them as modular enhancements that can be attached to almost any customer deployment.
This reflects a major shift in customer expectations. Telephony alone is no longer enough; organisations want automation, insight, integration and security built into their communications stack. Gamma Plus gives partners a way to meet that demand without adding complexity.
AI Concierge
One of the standout announcements was AI Concierge, Gamma’s virtual receptionist capable of answering calls, booking appointments and handling enquiries 24/7. For partners, it’s a simple, high‑impact upsell that delivers immediate ROI by reducing missed calls and lowering staffing costs. For customers, it offers an accessible entry point into AI‑driven CX without the need for complex deployments.
Akixi Analytics
Gamma also reinforced the importance of analytics with the integration of Akixi Analytics into the Gamma Plus ecosystem. Offering real‑time and historical reporting on call performance, customer behaviour and missed opportunities, Akixi enables partners to deliver ongoing consultancy and recurring reporting services—deepening customer engagement and improving retention.
Red Cactus CRM Integrations
With customer context now central to CX, Gamma’s partnership with Red Cactus brings more than 200 CRM integrations to Webex. These integrations surface customer information instantly and automate workflows, enabling personalised experiences and reducing agent effort. For partners, this is a powerful differentiator in mid‑market and enterprise deals where CX maturity is a key decision factor.
Connectivity Reimagined: FibreXchange
Connectivity remains the backbone of every digital transformation, and Gamma’s FibreXchange platform modernises how partners buy, manage and deliver fibre services. By aggregating multiple suppliers into a single interface, FibreXchange provides real‑time insights, improved control and stronger margin opportunities.
The platform also introduces new commercial incentives, including connection bonuses and attach‑ready value‑added services. It’s a connectivity proposition built for scale, simplicity and profitability—three things partners consistently prioritise.
Migration & Professional Services: Capitalising on the PSTN Switch‑Off
With the PSTN switch‑off accelerating, Gamma is equipping partners to capture large‑scale migration opportunities through its Migrate & Professional Services offering. This structured service supports everything from PBX‑to‑UCaaS transitions to complex multi‑site deployments. By removing the delivery burden, Gamma enables partners to pursue larger deals with confidence. Faster sales cycles, reduced operational risk and enterprise‑grade delivery capabilities make this a standout opportunity for 2026.
Cybersecurity Made Simple: SafeWeb Plus & Pro
Gamma’s SafeWeb portfolio gives partners a straightforward way to introduce cybersecurity into UCaaS and connectivity deals. With features including dark web monitoring, phishing simulation, insurance and incident response, SafeWeb is designed to be easy to position and easy to sell.
For partners, it boosts EBITDA and strengthens retention by embedding security into the communications stack. For customers, it provides essential protection in an increasingly hostile threat landscape.
Global Voice Enablement: International Operator Connect
As organisations continue to adopt Microsoft Teams as their primary collaboration hub, demand for global voice enablement is rising. Gamma’s International Operator Connect extends Teams telephony across eight live countries, with further expansion available on demand.
Gamma handles regulatory complexity and provides inclusive minutes for predictable billing, giving partners a scalable way to serve multinational customers and expand into new markets.
UCaaS Strategy: Webex for Gamma & Horizon with Webex
Gamma reaffirmed its commitment to a dual‑track UCaaS strategy centred on Webex for Gamma and Horizon with Webex. These Cisco‑powered solutions support everything from simple transactional deployments to sophisticated, AI‑enabled CX transformations.
By offering a single platform with multiple entry points, Gamma enables partners to grow customer value over time—starting with basic collaboration and scaling to advanced integrations, analytics and automation.
Operational Excellence: The New Gamma Portal & IT Stack
Behind the scenes, Gamma is investing heavily in operational transformation. The new Gamma Portal introduces modern APIs, automation, service management tools and a data/AI layer designed to accelerate product delivery and reduce friction.
For partners, this means faster quoting, smoother provisioning and shorter time‑to‑revenue—an essential foundation for the 2026 roadmap.
The London event featured a strong lineup of Gamma leaders, including:
- Will Morey, Managing Director, Gamma Business
- Colin Lees, Chief Technology Officer
- Matt Barnett, Channel Director
- James Price, Sales Specialist, Connectivity
- Greg Price, Channel Director, Emerging Markets & Professional Services
- Stephen Lees, Senior UCaaS Practice Lead
- Zak Salvage, Sales Specialist, Software
- Matthew McLeod, Microsoft Voice Specialist
- Ed Savory, Channel Head (Webex)
Each speaker reinforced Gamma’s commitment to a partner‑first strategy built on simplicity, scalability and long‑term value creation.
A Roadmap Built for Partner Growth
Gamma’s 2026 Regional Forums showcased a company that understands the pressures facing today’s channel—portfolio sprawl, rising customer expectations and the need to deliver more value with fewer resources. The roadmap presented in London is not just a product update; it’s a strategic blueprint for helping partners thrive in an AI‑driven communications market.
With a unified services layer, streamlined migrations, global voice capabilities and a modernised operational backbone, Gamma is positioning its partners for sustainable, recurring revenue growth in the years ahead.
To learn more visit: https://gammagroup.co/resources/events/gammas-regional-forums/
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