GetCrisp has launched its 2026 Channel Marketing Report, offering practical guidance for telecoms providers and MSPs navigating a market shaped by increasing consolidation and the combined threats and opportunities of AI.
The report draws on GetCrisp’s work across the UK channel and explores how marketing priorities are changing as buyers research suppliers differently, sales cycles lengthen, and providers are expected to deliver more for their clients than ever. Key themes include the impact of AI-driven search and zero-click discovery, the growing commercial importance of cybersecurity and compliance, and how vendors and distributors can better support resellers with meaningful marketing enablement.
The report provides clear, experience-led insight, with contributions from GetCrisp’s senior team, as well as influential figures from the channel including Gamma Managing Director Will Morey and Rydal Group CEO Steffan Dancy. Alongside a state of the industry, the report details what is actually working for channel businesses today, alongside practical recommendations for 2026 and beyond.
“We’ve seen first-hand how quickly the rules around visibility, trust and credibility are changing,” said Richard Knight, Founder and Managing Director at GetCrisp. “This report is about helping channel businesses understand where attention is really being won now, and how marketing can support longer, more complex buying decisions.”
GetCrisp has specialised in marketing for the telecoms and IT channel since 2017 and has worked with more than 60 channel businesses, from growing MSPs to some of the biggest distributors in the UK channel. Its in-house team includes marketing consultants, SEO specialists, designers, content writers, videographers, and web and software developers, allowing clients to access strategic and delivery support under one roof.
The 2026 Channel Marketing Report is available to download now from the GetCrisp website. To coincide with the launch, GetCrisp is also offering free 30-minute marketing and SEO consultations to help channel businesses review their strategy for the year ahead.
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