Specialist cloud marketplace provider Giacom, in partnership with Sky Business Wholesale, has announced the launch of the Sky Business Hub, an advanced customer premises equipment (CPE) solution designed to complement the innovative Easy Switching broadband service, available exclusively with Sky Business Wholesale.
This launch strengthens Giacom’s strategic connectivity proposition and marks the culmination of a phased rollout of Sky Business Wholesale broadband to the channel, helping resellers and MSPs deliver simpler, hassle-free migrations from legacy broadband infrastructure to full fibre and All-IP solutions.
The Sky Business Hub, already widely deployed across the UK small business market, includes dual-band Wi-Fi 6, automatic firmware updates, telemetry for real-time diagnostics, and enhanced security protections. Fully supported and remotely managed by Sky, the Hub enables partners to offer a premium, reliable customer experience while removing the operational burden of device management.
The Sky Business Hub complements the innovative broadband switching capability enabled by Sky’s network – a solution that Giacom has brought to the market to help resellers transform how they manage broadband migrations. The full proposition offered by Giacom and Sky Business Wholesale gives channel partners the tools they need to future-proof their broadband bases against the 2027 PSTN Switch Off. While Easy Switching simplifies the migration process for both partners and end users, the Sky Business Hub enhances the portfolio to offer a premium router, designed for the future.
Together, the Sky Business Hub and Easy Switching create a compelling wholesale broadband solution for the UK channel. Both are accessible through Giacom’s Cloud Market platform and supported by the company’s All-IP Managed Service (AIMS), which provides tailored migration planning, order management, and partner enablement.
Commenting on the launch, Dale Parkinson, Managing Director – Connectivity at Giacom, said: “The launch of the Sky Business Hub is another big step forward in supporting the channel’s All-IP transition. It offers everything our partners need – premium performance, operational simplicity, and a fully managed service. Importantly, it allows them to deliver a better, more reliable experience for their customers while reducing costs and complexity behind the scenes.”
“The scale of the challenge facing the industry shouldn’t be underestimated, there are still millions of legacy assets in the market and limited time to act. That’s why we’ve focused on building a complete, repeatable model that simplifies migration and helps partners move at speed, with confidence.”
Damian Saunders, Managing Director of Sky Business Wholesale adds: “At Sky Business Wholesale, we’ve engineered the Sky Business Hub and underlying network capabilities to deliver business-grade reliability, security, and service intelligence — all wrapped in a device that’s fully managed and channel-ready. Our collaboration with Giacom ensures that these technical advantages are now available to partners in a way that’s simple to deploy, scale, and monetise.”
This latest innovation forms part of Giacom’s broader mission to support the UK channel through the All-IP transition and beyond, helping resellers and MSPs future-proof their portfolios, build recurring revenue, and serve SMB customers with smarter, more resilient solutions.
Picture Shows : Damian Saunders, Managing Director of Sky Business Wholesale (left) and Dale Parkinson, Managing Director – Connectivity of Giacom.
About Giacom
Supporting a UK-wide network of over 6,000 local, expert technology providers, Giacom is a 100% channel focussed specialist marketplace and software provider. Our platform, Cloud Market, enables technology resellers and MSPs to access cloud, comms and hardware products and services from the world’s leading vendors and carriers to create brilliant technology solutions for UK businesses.
- Working with its network of expert technology resellers and Managed Service Providers (MSPs), Giacom’s mission is for every small business to buy its IT products from a local expert technology provider.
- Giacom’s expert team works as an extension to its partners’ businesses, bringing a deep understanding of products and services as well as commitment to excellence.
- Giacom supports its partners with every aspect of running a successful technology solutions business – from guidance on product selection, training and enablement, to advice on accelerating business growth and support to resolve a technical issue.
About Giacom’s Cloud Market Platform
- Giacom has invested extensively in its digital platform – Cloud Market – a partner portal which delivers a unified experience across its entire product portfolio.
- Giacom is the UK’s only provider of Comms, Cloud, Hardware and Billing solutions through one platform, Cloud Market, helping thousands of UK businesses grow by being more organised, mobile and productive.
- Cloud Market features intuitive navigation, unbeatable performance, and the ability to explore all the company’s offers in one place, making it increasingly easy for partners to deliver a broad range of products and services to customers.
For more information about Giacom, visit Giacom.com
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