Giacom Stays on the Ball with The Big Goal Sponsorship Renewal

Giacom has announced the renewal of its headline sponsorship of The Big Goal for the upcoming year, reaffirming its commitment to tackling youth homelessness and fostering community integration through the power of football. This news follows the recent sponsorship renewals, with all companies urging other businesses within the Channel community to throw their support behind The Big Goal.

Launched at St. George’s Park in October 2023, The Big Goal is a Channel initiative that aims to empower at least 1,600 young people (the number of holes in a full-size football net) facing homelessness by providing them with access to the nationally acclaimed Street Soccer Academy programme, run by the Street Soccer Foundation, in partnership with professional football clubs across the country. These Academies offer valuable training, mentorship, and pathways into education or employment, equipping participants with the skills they need to successfully reintegrate into society.

Since its inception, The Big Goal has achieved remarkable success in its first year, funding the delivery of 44 Street Soccer Academies, directly benefiting over 400 young individuals, providing them with life-changing opportunities. Giacom itself has sponsored five Academies near its offices, deepening its ties with local communities while supporting its broader Environmental, Social, and Governance (ESG) goals.

Channel companies that sponsor Academies also have the chance to enter teams into The Big Goal national football tournament. Following the completion of the Regional Finals tournaments, on 1st November, 12 teams will compete in the inaugural National Finals at St. George’s Park, where The Big Goal National Champions will be crowned.

“We are incredibly pleased to continue our partnership with Giacom,” said Keith Mabbutt, Founder and CEO of the Street Soccer Foundation. “Giacom’s involvement has been instrumental in helping us deliver on our mission to combat youth homelessness and create lasting opportunities for young people across the country. As the new Premier League season kicks off, this announcement marks a significant milestone in our shared journey to create positive social change.”

Giacom CEO, Terry O’Brien, added, “The Big Goal is a prime example of how, together, we can affect positive change and become a force for good in our communities. As the headline sponsor, we are immensely proud of how the Channel has united in support of this cause, bringing positive changes to communities and young lives nationwide. I urge other Channel companies to follow suit, as Comms Dealer and Sky have recently done, and join us in this vital initiative. Together, we can make an even greater impact.”

With Giacom’s assistance, The Big Goal plans to expand its reach, with additional Academies scheduled for the autumn and continued efforts to connect Channel professionals with Academy participants. This ongoing collaboration will ensure that The Big Goal continues to provide meaningful support to young people long after they complete the Street Soccer Foundation Academy programme.

To join The Big Goal and become a new member of the nationwide campaign to sponsor disadvantaged young people in your local community, as well as have the opportunity to take part in the national football tournament, please visit: www.thebiggoal.co.uk to register today. Together, Changing Lives through Football.

Giacom.com

 About Street Soccer Foundation

The Street Soccer Foundation uses football as a catalyst to engage young adults who are homeless, or at risk of becoming homeless, through its flagship ten-week personal development programme called the Street Soccer Academy. The academies are run in partnership with professional football club community organisations across the country, including Chelsea FC Foundation, Liverpool’s LFC Foundation and the West Ham United Foundation, and involve weekly sessions for 18 to 30-year olds, focusing on mental health, positive mindset training, goal-setting, resilience, confidence, employability skills and football coaching. The aim at the end of the course is that participants can use the skills developed to take steps towards moving into work, education or further training, and they also get the chance to represent the club that hosted their programme in a five-a-side tournament against other academies from across the country.

About Giacom

Supporting a UK-wide network of over 6,000 local, expert technology providers, Giacom makes it really simple for technology resellers and MSPs to access everything they need to create brilliant technology solutions for UK businesses. Giacom’s market-leading platform, Cloud Market, provides one place where partners can procure and manage comms, cloud, hardware and billing product and services, from the world’s leading vendors and service providers, and access comprehensive resources to enable their business to grow.

• Working with its network of expert technology resellers and Managed Service Providers (MSPs), Giacom’s mission is for every small business to buy its IT products from a local expert technology provider.
• Giacom’s expert team works as an extension to its partners’ businesses, bringing a deep understanding of products and services as well as commitment to excellence.
• Giacom supports its partners with every aspect of running a successful technology solutions business – from guidance on product selection, training and enablement, to advice on accelerating business growth and support to resolve a technical issue.
• In July 2023, Giacom, Digital Wholesale Solutions (DWS) and Union Street came together under one single brand – Giacom. In Giacom and Cloud Market, the business has a recognised and trusted brand that will take the company forwards into the increasingly cloud-first future of the IT and Telecoms market.

About Giacom’s Cloud Market Platform

• Giacom has invested extensively in its digital platform – Cloud Market – a partner portal which delivers a unified experience across its entire product portfolio.
• Giacom is the UK’s only provider of Comms, Cloud, Hardware and Billing solutions through one platform, Cloud Market, helping thousands of UK businesses grow by being more organised, mobile and productive.
• Cloud Market features intuitive navigation, unbeatable performance, and the ability to explore all the company’s offers in one place, making it increasingly easy for partners to deliver a broad range of products and services to customers.

For more information about Giacom, visit Giacom.com

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