GoBright, provider of Smart Workplace Solutions, is excited to announce a new strategic distribution partnership with Northamber Group for the United Kingdom and Ireland market.
This collaboration follows the already successful relationship between GoBright and Northamber Group in the Benelux. Thanks to the positive experiences on both sides, the organisations have decided to expand their joint activities to a larger international working area.
Expansion in line with GoBright’s growth ambitions.
With the addition of Northamber Group as a new distributor for the United Kingdom and Ireland, GoBright is taking the next step in realising its international growth ambitions. The demand for Smart Workplace Solutions in these regions is increasing sharply, driven by a growing need for efficient space planning, hybrid working and smart office environments.
Chris Wiegeraad, CCO of GoBright, comments: “Within GoBright’s existing partner network, there has been a desire for some time to scale up an additional distributor in this region because of its size and complexity. Thanks to the new partnership with Northamber, GoBright can now give concrete substance to some of our strategical goals for the region.”
Alex Phillips, Executive Chairman of Northamber Group, adds: “GoBright is already a key strategic partner for the Group in the Benelux, where Epatra has built deep expertise and a strong delivery capability in smart office solutions. Bringing this partnership into the UK and Ireland is a deliberate move in line with our Group strategy — scaling proven, high-performing vendors into new markets. We see a clear opportunity to drive growth for GoBright through our channel and deliver meaningful value to our reseller base.”
Northamber trained for valuable market support
Northamber Group has become extensively acquainted with the entire GoBright portfolio and is trained at the highest level to support resellers with product information, technical knowledge and advice, enabling faster and more efficient deployment of smart workplace solutions.
Mark Sumner, Head of UC&C and Networks at Northamber Group, says: “We are delighted to welcome GoBright to the UK entities of the Northamber Group. Their innovative approach and commitment to smarter workplace solutions align perfectly with our vision, and we look forward to delivering even greater value to our customers.”
As a 100% channel-oriented company, GoBright’s partnership with Northamber is a logical continuation of its strategy: working with strong distribution partners with wide reach, a solid reputation and expertise in the Smart Workplace market.
GoBright is a leader in smart office technology, specialising in Room and Desk Booking, Visitor Management, Digital Signage, and Workplace Analytics. Their solutions are designed to make workplaces more efficient, flexible and employee-focused; empowering organisations to embrace hybrid working and make data-driven decisions about office space and sustainability. For example, office spaces can be redesigned to reduce costs, such as rent, utilities, and maintenance.
Northamber Group is one of the UK’s longest-established value-added distributors of AV, IT, UC&C, cybersecurity and infrastructure solutions, operating across the UK, Ireland and the Benelux. The company supports more than 5,000 resellers with personal account management, extensive product expertise, and comprehensive technical, marketing, logistics and financial support.
To learn more visit: www.northamber.com
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