IGEL, the secure endpoint OS platform purpose-built for Enterprise Browser, SaaS, DaaS and VDI environments, and Climb Channel Solutions (Climb), its sole UK distributor, have announced the expansion of their joint Treadmill partner activation program through April 2026. The expansion comes on the heels of standout results from its first full campaign cycle.
Treadmill is designed to accelerate partner onboarding and drive new customer engagement. The structured six-step journey combines sales and technical training with demand generation and campaign support. Unlike traditional onboarding, Treadmill directly drives business development by blending enablement with real sales opportunities.
“Treadmill is about action – not theory,” said Justin Thorogood, Director, Channel & Alliances – UKI & APAC at IGEL. “Delivering innovative endpoint security requires more than training. Partners need confidence, real support, and meaningful customer engagement. That’s what this program delivers—and the results speak for themselves.”
Nathan Byrne, Chief Technologist – Next Gen Workforce, Proact added:
“We get approached all the time by vendors offering fast-track pipeline – IGEL is one of the few that follows through. Their value in securing the endpoint is clear, Treadmill helps us articulate IGEL’s unique value in ways customers understand. Treadmill helps us do that, and we’re already seeing the benefits.”
The program’s success in the UK has prompted plans for regional expansion.
“No other vendor we work with has a program that consistently delivers fresh pipeline like this,” said Brian Davis, VP, Sales UKI at Climb. “We’re planning a dedicated Treadmill for our UK and Irish partners – IGEL’s presence there is still an untapped opportunity, and we’re excited to grow together.”
“This UK pipeline achievement is just one of many we’re seeing as IGEL accelerates partner-led growth worldwide. The success of the Treadmill program with Climb Channel Solutions is a testament to the momentum building across our ecosystem, and we’re committed to scaling these results across the region.”— Darren Fields, VP Sales, UKI & APAC, IGEL.
Gerard Brophy, CRO at Climb, concluded: “We’ve seen more than 50 end-user appointments and strong momentum across our partner base. Treadmill is about execution – building skills, creating opportunities, and closing business. It’s a real catalyst for our partner ecosystem.”
For more information, visit www.igel.com.
For more information about Climb Channel Solutions, visit https://www.climbcs.com/uk/.
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