Impossible Cloud, a leading European provider of S3-compatible object storage, has appointed Northamber PLC as its first distribution partner in the UK, while also expanding its local UK sales team to meet demand from the financial services, logistics, automotive and healthcare sectors for a scalable, compliance-ready, enterprise-grade alternative to
US hyperscalers.
Its partnership with Northamber follows an extension of Impossible Cloud’s infrastructure to two new regions, the UK and Northern Europe, in addition to its existing regions of DACH, Southern & Eastern Europe and Benelux & France.
Co-Founder and COO Christian Kaul said: “Our European expansion is a direct response to the growing demand from enterprises for sovereign cloud infrastructure, especially in the enterprise segment. We offer a high-performance alternative to the established hyperscalers that not only delivers technologically, but also meets the regulatory and strategic requirements of European businesses.”
The establishment of data centres in the UK and Denmark will give customers new options for data localisation and location-specific geofencing to ensure data is stored and processed exclusively within the selected national or regional boundaries in compliance with GDPR, NIS-2 and EU Data Act requirements.
Grant Reddin, Director of Cyber and Solutions at Northamber PLC, said: “Impossible Cloud
fills a vital gap in our portfolio, giving customers high-performance infrastructure with the compliance, security and control they demand. In an industry that is evolving faster than ever, this partnership reinforces our commitment to moving forward with cutting-edge, future-proof solutions that keep our partners ahead of the curve.”
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