Channel veteran steps into expanded General Manager role as IPCortex strengthens partner focus and reinforces the relevance of scalable PBX communications solutions.
IPCortex has announced the promotion of Simon Whatley from Head of Channel Sales to General Manager, reinforcing the company’s commitment to its partner community and the continued relevance of scalable PBX communications solutions for UK businesses.
As General Manager, Whatley will focus on strengthening IPCortex’s PBX and hosted portfolio, enhancing partner support, and reinforcing the company’s position as a flexible provider for resellers supporting value-focused businesses.
“The market has clearly been pushed towards a UCaaS-first mindset, but that doesn’t reflect how many businesses actually operate.
For businesses running hundreds or thousands of endpoints, subscription models quickly become expensive and unnecessarily complex. Many just need reliable, scalable voice that works.
IPCortex gives partners a way to deliver exactly that, without forcing customers into a subscription model that simply does not fit.” Simon Whatley, General Manager, IPCortex
This vision is perfectly illustrated by the company’s recent work with telecoms provider Dalycom, delivering services across 100+ retail locations and nearly 1,000 handsets for a major national High Street brand, providing a reliable and cost-predictable alternative to subscription-based UCaaS model.
Prior to joining IPCortex, Whatley spent time at Digital Space where he helped develop wholesale relationships and channel engagement strategies. That experience, combined with his long-standing background in partner-led communications services, positions him well to lead IPCortex through its next stage of growth.
“Simon’s appointment reflects both his leadership within the Channel and the opportunity we see for IPCortex moving forward, enabling reseller partners to deliver high-quality solutions to their customers while protecting margins through ongoing support and maintenance agreements.” Dave Ainslie, Co-founder, Aerial Direct
With exciting product updates coming soon, IPCortex’s flexible PBX platform can be deployed on-premise, hosted or virtually, enabling partners to tailor solutions to different customer needs while maintaining control of service delivery. And, under Whatley’s leadership, IPCortex plans to continue investing in partner enablement and scalable communications solutions that allow resellers to deliver long-term value to their customers.
IPCortex are part of the Aerial Direct Group, IPCortex develops flexible IP PBX solutions that enable reseller partners to deliver reliable, scalable business communications. Supporting on-premise, hosted and virtual deployments, its platform helps partners tailor solutions to customer requirements while protecting long-term value through ongoing support and maintenance.
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