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Midwich Appoints Three New Directors

Midwich Ltd is delighted to announce Kane Barker, Katie Ford, and Aaron Lawther have been promoted to directors.

Effective immediately, Kane will become Divisional Director, Katie will become Channel Marketing Director, and Aaron will become Director – Internal Sales. All three have been with Midwich for a combined service of more than 36 years and are positioned to further unite the three business areas to support the company in its future growth.

Kane Barker, Divisional Director of Midwich Ltd, said:

“When I joined the company 17 years ago, I never would have imagined how far my career would develop. The business is constantly evolving and offering exciting new opportunities to work with our vendor partners, colleagues, and businesses across the Midwich Group to grow together as well as giving me the privilege of working alongside fantastic team members.”

Katie Ford, Channel Marketing Director of Midwich Ltd, said:

“I am honoured to be given this opportunity, and this success should be credited down to the wider team who are, without a doubt, the best marketing team in the industry. Over the last six years, they have gone from strength to strength to deliver real value to our vendor partners and customers, and I cannot wait to see what else we achieve together.”

Aaron Lawther, Director – Internal Sales of Midwich Ltd, said:

“Since joining Midwich more than 13 years ago, I have worked in various roles covering the sales floor and commercial aspects of the business. During that time, I’ve had the luxury of working alongside some brilliant mentors who have helped support me in my career and, as a result, have helped me to achieve this opportunity today. We have an incredible team here at Midwich, one I’m truly proud to be a part of.”

Mark Lowe, Midwich UK&I Managing Director, added:

“I am very proud of what we have achieved over the years, and it has always been my belief that the development of our people is behind our success. It is very important to me therefore, that we afford our team an abundance of opportunities to develop and progress wherever possible. This includes the chance to undertake new roles across our global businesses. This is something that I have experienced and have benefitted from. I am thrilled that we continue to offer the same opportunities to others.

“To be able to announce that Kane, Katie, and Aaron have been appointed directors of Midwich Ltd is fantastic news and is testament to their hard work and dedication. I wish them all the success in their new roles.”

All three directors will be at Midwich’s flagship event, Tech Xpo, on 13th and 14th September at Ascot Racecourse. To register to attend, please visit:https://www.technology-xposed.com/

This follows the recent announcement of HHB and Pulse Cinemas joining the Midwich Group.

Image (L-R): Aaron Lawther, Katie Ford and Kane Barker of Midwich Ltd.

 About Midwich Group

Midwich is a specialist AV distributor to the trade market, with operations in the UK and Ireland, EMEA, Asia Pacific and North America. The Group’s long-standing relationships with more than 600 vendors, including blue-chip organisations, support a comprehensive product portfolio across major audio-visual categories such as large format displays, projectors, digital signage, unified communications, security, and professional audio. The Group operates as the sole or largest in-country distributor for several of its vendors in their respective product sets.

The Directors attribute this position to the Group’s technical expertise, extensive product knowledge and strong customer service offering built up over several years. The Group has a large and diverse base of more than 22,000 customers, most of which are professional AV integrators and IT resellers serving sectors such as corporate, education, retail, residential and hospitality. Although the Group does not sell directly to end users, it believes that the majority of its products are used by commercial and educational establishments rather than consumers.

Initially a UK-only distributor, the Group now has experience centres and offices in 21 countries and around 1,500+ employees across its regions, UK and Ireland, EMEA, Asia Pacific and North America. A core component of the Group’s growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions.

For further information, please visit: https://www.midwich.com/

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