Midwich has officially launched The AV Hub, a 1,200sqft experience and demonstration facility in Edinburgh, Scotland.
Showcasing world-leading audio-visual (AV), Unified Communications and Collaboration (UC&C), security and broadcast solutions from 15 world-renowned manufacturers, the AV Hub, located on Lochside Way, provides conceptual ideas for various sized meetings spaces while allowing customers to experience the latest innovative technology. Visitors can also take advantage of dedicated training, testing and demonstration facilities on site.
Russell Taylor, account director at Midwich Ltd, said: “I am thrilled to launch Midwich’s AV Hub in Edinburgh. Following the success of Innovation House, we wanted to bring the concept to Scotland and provide a destination for vendors, resellers, consultants, and end-users to come together to experience exciting technology, that is a little closer to home.
“To be able to showcase some of the latest and greatest technology all in one place is a very exciting prospect and one I’m thrilled to have been involved in.”
Mark Lowe, Midwich Ltd managing director – UK and Ireland, added: “We are delighted to announce the official opening of The AV Hub. We have always focused on how we can support our resellers and their customers, and a dedicated experience centre located in Edinburgh is the next step in that process.
“We look forward to welcoming our partners to the site and providing our customers with more opportunities to discover, experience and develop.”
For more information or to book a private tour and demonstration, visit the dedicated AV Hub website.
About Midwich
Midwich is a specialist AV distributor to the trade market, with operations in the UK and Ireland, EMEA, Asia Pacific and North America. The Group’s long-standing relationships with more than 600 vendors, including blue-chip organisations, support a comprehensive product portfolio across major audio-visual categories such as large format displays, projectors, digital signage, and professional audio. The Group operates as the sole or largest in-country distributor for several of its vendors in their respective product sets.
The Directors attribute this position to the Group’s technical expertise, extensive product knowledge and strong customer service offering built up over several years. The Group has a large and diverse base of more than 20,000 customers, most of which are professional AV integrators and IT resellers serving sectors such as corporate, education, retail, residential and hospitality. Although the Group does not sell directly to end users, it believes that the majority of its products are used by commercial and educational establishments rather than consumers.
Initially a UK-only distributor, the Group now has around 1,000+ employees across the UK and Ireland, EMEA, Asia Pacific and North America. A core component of the Group’s growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions.
For further information, please visit www.midwich.com



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