Searce wins award for UKI cloud sales growth
Global technology consulting firm Searce has been named the 2024 Google Cloud Sales Partner of the Year for the UK and Ireland.
A top-tier Google Cloud partner for more than 14 years, Searce leverages the entire portfolio of Google Cloud solutions to improve, automate and transform clients’ infrastructure, data, apps and processes.
Commenting on the award, Searce Managing Director, EMEA Julian Mulhare said: “We are honored to receive the 2024 Google Cloud Sales Partner of the Year award for UKI. Entering our 4th year in the (UKI) market, our team has collaborated closely with Google Cloud, accelerating UKI cloud adoption for our mutual clients to an impressive 238% year-on-year growth rate by leading with our consultative and technology-led approach.
ASG expands EMEA footprint with opening of London office
Advanced Systems Group, a technology and services provider for media creatives and content owners, is expanding its presence in Europe with the opening of a London office in Aviation House, Holborn.
Due to open in May, the US System Integrator’s UK operations will be headed up by Tim Cuthbertson, an ASG global account executive with more than 30 years of integration and professional services experience.
Advanced Systems Group President Dave Van Hoy said: “We have been operating internationally with a managed services and SI presence in London for more than a decade, and several of our global M&E and enterprise customers have long requested us to establish a greater presence outside of North America. It’s clear that this is the right time to formally expand our international business and open an office in London.”
Advanced Systems Group UK will provide services to existing European clients, including SNAP, Google and Yahoo, and enable US clients with UK facilities to access the same source of data storage, workflow tools and managed services that they do in the US.
Ultima named EMEA Partner of The Year by Kroll
Ultima, the AI-powered cloud, security, and digital managed service provider, has been named 2023 EMEA Partner of the Year by Kroll, a leading provider of risk and financial advisory solutions.
Scott Dodds, CEO of Ultima, said: “We are delighted to be awarded Kroll’s EMEA Partner of the Year. They provide an extension to our managed security team, advisory and risk services, and we are continually expanding our collaboration to enhance our joint service offering.
“Together, we provide services for the whole IT security landscape. Our
joint capabilities are geared towards safeguarding our clients’ digital ecosystems by providing seamless protection and response management. Managed Detection and Response and managed SIEM solutions empower businesses to flourish as they do not need to focus on security – we do that for them.”
Grenke award for XBM
Leeds-headquartered XBM Limited has been named Top Reseller by Grenke after generating over £2 million worth of business for the business leasing provider in 2023.
XBM is a national provider of print, AV and digital solutions from the likes of Epson, Kyocera, Ricoh, HP, Sharp, SMART and InVentry, plus its own brand products such as the Max 2 Series of Interactive Touch Tables for early years education and adult care.
XBM has regional operations in Glasgow, Newcastle, Leeds, Manchester, Birmingham and London, plus two service hubs in Leeds and Birmingham and a nationwide fleet of mobile service technicians supporting more than 3,000 customers.
Commenting on the award, XBM Managing Director Richard Taylor said: “Providing our customers with the flexibility their businesses require when it comes to financing their technology is essential to our business model and Grenke are an increasingly important partner in that provision.”

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