NFON sets another milestone in the course of its transformation: Merano Mettbach unites sales and marketing as CRO

Sustainable process landscapes

NFON, a leading European provider of integrated cloud business communications, announces another significant milestone in the company’s transformation year, 2024. With the implementation of the position of Chief Revenue Officer (CRO), NFON unites the process landscapes of revenue generation in one responsible executive and appoints Merano Mettbach,

previously Chief Sales Officer, as CRO with immediate effect. ‘We are working successfully and intensively on operational excellence in order to further increase our profitability on this basis. Merano is a leader with the right focus for a creative and forward-looking set of tasks, and his expertise underlines in particular his keen eye for the high standards of NFON Customer Centricity,’ says Patrik Heider, Chief Executive Officer of NFON AG.

Operating at eye level

One of Merano Mettbach’s central tasks is to develop the future revenue strategy and thus perfect the integration and coordination of marketing, sales, partner, and customer operations as well as revenue and channel management. Merano Mettbach, Chief Revenue Officer of NFON AG: ‘Customer and partner-facing units must be bundled and this means promoting innovation, efficiency and growth through targeted initiatives.’ The three strategic growth pillars of ‘innovative product development’, ‘focusing on sales excellence’ and ‘strengthening partnerships’ will be massively supported by the new role. ‘As a leading European provider, we focus on the fast-moving environment and seamlessly adapt speed and dynamics by meeting internally at eye level and working towards one and the same goal: happy and satisfied partners and customers,’ emphasises Merano Mettbach. The adjustments include the optimisation of sales processes, channel management and partner development. Merano Mettbach: ‘The journey from lead to functioning service becomes faster and, above all, more sustainable! Tasks and interfaces are redefined, divisional strategies are adapted and thus transferred to a standardised revenue strategy.’

The departments are headed by the following:

• Arzu Dogan (Regional & Distribution Partner Management Germany)
• Carolin Alt (Group Marketing)
• Jennifer Fritsch (Alliance Partner Management Germany)
• Kerstin von Blumenröder (Partner Service & Customer Operations Germany)
• Sabrina Breidert (Group Revenue & Channel Management)
• Yvonne Sorg-Stefanovski (Marketing Germany)

Please follow and like us: