From revolutionising storage to redefining data management, Everpure unleashes the power of data for the AI era
Pure Storage, the company revolutionising storage and data management, today announced its new name: Everpure™. This change reflects the companyʼs greater impact from reshaping storage to defining the future of data management. The company also announced it has entered into a definitive agreement to acquire 1touch, an innovator in data intelligence and orchestration that provides a comprehensive, unified view of an enterpriseʼs information. With 1touch, Everpure furthers its commitment to data management innovation, making data secure, accessible, intelligent, and ready to perform.
“Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets,ˮ said Charles Giancarlo, CEO of Everpure. “With 1touch, we are taking the next step in helping organisations not only gain control of their most valuable asset—data—but also understand, enhance, and contextualise that data for actionable intelligence.ˮ
Accelerating Data Management Innovation in the AI Era
As AI becomes central to business operations, the modern enterprise has reached an inflection point. AI has exposed the weaknesses of current infrastructure, where siloed data, manual processes, and inflexible architectures cannot support the scale, speed, and intelligence demands of enterprise AI.
Data is an organizationʼs most valuable asset, but it is trapped by these inefficiencies. Its full value can only be derived if it is effortless to manage, continuously protected, instantly available, and infused with context. Everpure is breaking these barriers with its Enterprise Data Cloud EDC architecture. Powered by the Everpure Platform, Everpureʼs EDC architecture transforms storage into a unified, virtualised cloud of data, governed by an intelligent control plane. It manages datasets globally, through policy, eliminating the friction of manual configurations, which brings unprecedented simplicity, agility, and efficiency to data management.
Extending Everpureʼs Data Management Roadmap With 1touch
The acquisition of 1touch will extend Everpureʼs data management capabilities by adding data discovery and semantic context to the Everpure Platform. By integrating storage with 1touchʼs ability to discover, classify, contextualise, and enrich data across all datasets and any environment—from SaaS to the edge—Everpure will ensure enterprise data is inherently AI-ready at the source. This will allow organisations to transform raw data into actionable insights faster than ever.
“Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource,ˮ said Ashish Gupta, CEO and president, 1touch. “By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realising the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry—giving customers the foundation they need to move AI projects from pilot to production at record speed and trust.ˮ
Pure Storage will begin trading as Everpure on the New York Stock Exchange as of March 5, 2026. The ticker symbol (NYSE: PSTG) will remain unchanged.
The transaction is subject to customary closing conditions and is expected to close in Q2 FY27. The terms of the transaction are not being disclosed.
Industry Perspective: How Everpure is Unleashing the Power of Data
“AI, cyber resilience, and data sovereignty are front of mind for our enterprise customers, with data sitting at the heart of all three trends. By simplifying data complexity, Everpure can deliver tangible business value and peace of mind regarding security and compliance for our joint customers.ˮ – John Beard, Managing Director, Europe at Computacenter
“AI‑driven enterprises need the freedom to run applications and data seamlessly across their hybrid multicloud environments—without legacy complexity slowing them down. Our partnership with Everpure reflects a shared commitment to help organizations modernize storage‑rich, mission‑critical environments with the flexibility and performance they need to innovate faster. Together we are turning infrastructure into a catalyst for breakthrough ideas rather than a constraint.ˮ – Tarkan Maner, President and COO at Nutanix
“In the fast-moving world of financial markets, data needs to be both trusted and instantly accessible. Everpureʼs Enterprise Data Cloud has transformed how we manage and use our data, shifting our focus from storage management to strategic growth and enabling deeper engagement with our clients.ˮ – Danny Moore, President & CEO of Options Technology
“Organisations are facing increasing security and operational complexities as they transform into AI enterprises. By prioritising a foundation of data security and recovery, enterprises can gain the trust and resilience needed to scale AI with confidence. Rubrikʼs work with Everpure ensures that as companies modernise, their data and cloud systems remain cyber resilient and fully prepared for the future.” – Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik
Everpure allows organizations to take control of their data with an industry-leading, ever-evolving storage and data management platform. We help companies unleash the power of their data by ensuring it is secure, accessible, intelligent, and ready to perform in the AI era. We make data management effortless while simultaneously scaling performance and significantly reducing energy consumption. With one of the highest Net Promoter Scores for over a decade, Everpure is the choice of the worldʼs most innovative organizations.
For more information, visit www.Everpuredata.com.
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