Richard Carter, best known for leading Nimans’ go-to-market and sales strategies, has emerged from retirement to join Stockport- based messaging on hold provider AudPro as Brand Ambassador with a mission to make the company’s Messaging on Hold portfolio the go-to on-hold offering for resellers across the channel.
Commenting on his appointment, Carter said: “AudPro’s dedication to the Channel, from its partner-first focus to its ability to flex to the needs of its partners is more than just admirable.
They are a truly ‘100% Channel’ operation that puts its partners above all else, and I can’t wait to push the experience even further.”
He added: “The rush to integrate AI and self-service into on-hold solutions has negatively impacted the customer experience. Too much is being asked of the end-customer and reseller unless they spend a disproportionate amount of time and money. Redressing that balance of value and low-touch customer experience with a more considered implementation of AI is how AudPro will forge a unique direction, helping resellers maximise margins from on-hold services.”
AudPro has already begun this process by developing new products, new services and new user experiences that it will be revealing in the coming months.
Carter said: “There is a clear opportunity to support Channel Partners in enhancing the profitability of their cloud services, as well as the quality and scalability of the on-hold services they provide, so they can stand out from their competitors.
“AudPro is already a clear favourite for bespoke Messaging on Hold, and we can’t wait to share how we’re making our services even more scalable and hands-off for our partners, without losing that personal touch!”
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