Softonic, a secure software download platform, is looking to enhance its software discovery and distribution process and strengthen its position in the B2B software market with the acquisition of B2B software comparison tool Appvizer.
The Appvizer platform attracts 2 million professionals every month who use its advanced recommendation algorithms and artificial intelligence to find and read about software solutions that can enhance their competitiveness.
In addition to B2B software reviews, user feedback and recommendations, Appvizer organises B2B Rocks, Europe’s leading conference dedicated to the SaaS ecosystem.
Farouk Merzougui, VP of Finance and Legal at Softonic, said: “Softonic and Appvizer have created a powerful synergy. By leveraging our combined expertise, resources and reach, together we will empower users worldwide to find the best software to meet their needs and achieve their goals. This adds a new discovery pillar for Softonic’s business and strengthens our position in the software market.”
Founded in Barcelona in 1990, the Softonic platform categorises, evaluates and distributes over 1 million Windows, Android and Mac solutions worldwide.
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