Two UK digital transformation companies, ANS and Node4, are helping channel partners assess their options following Broadcom’s acquisition of VMware and subsequent changes to its partner program that limit licence reselling and white-label offerings to a select group of Pinnacle Partners.
ANS, one of only two VMware Sovereign Cloud Partners in the UK and a Pinnacle Partner for VMware by Broadcom, has launched a Broadcom Navigator Service to guide partners through their options following Broadcom’s restructuring of its VMware partner model.
The Broadcom Navigator Service offers discovery and assessment of a partner’s business, covering infrastructure, product offering, capabilities and licensing position, and a tailored transition roadmap aligned to each partner’s goals, whether that is to be a Pinnacle Partner, to shift to public cloud platforms like AWS or Azure or to explore alternative hypervisor solutions.
Combined with ANS’s commercial resale model, this will enable partners to resell cloud services under a clear, scalable framework, supported by ANS’s marketing and sales enablement, co-branded white- label customer campaigns, content assets and a dedicated Partner Portal for quoting, provisioning and support.
Meanwhile, Node4, which has been retained as a Pinnacle Partner to deliver VMware Cloud Foundation (VCF) at scale, has announced a comprehensive partner support initiative for former VMware white label partners that have received notice that their VMware contracts will not be renewed beyond March 31, 2027.
The initiative includes VMware support until March 2027, with Node4 honouring current white label contracts until expiry; the supply, post-2007, of fully compliant VMware managed services under Node4’s own agreements; support of seamless migrations from legacy platforms; and the development of partner-centric commercial models, technical enablement and part-funded migration assistance.
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