VoCoVo strengthens leadership team with appointment of Chief Customer Officer

Martin Smethurst appointed to lead VoCoVo’s customers’ success operations as company accelerates its expansion into new territories

VoCoVo, the retail communications specialist, has today announced the appointment of Martin Smethurst as Chief Customer Officer. Martin brings a wealth of experience to the VoCoVo leadership team and will enable the company to further enhance its relationships with customers as it continues to support many of Europe’s largest retailers, as well accelerating its expansion into new territories, including North America.

In his role, Martin will lead a customer-centric approach that aligns with the company’s mission to enable global retail teams to harness the power of voice, creating truly connected store environments. Martin aims to build on VoCoVo’s exceptional growth record in recent years, ensuring that VoCoVo becomes an indispensable partner for successful retailers worldwide.

“I’m absolutely thrilled to be joining VoCoVo at such an exciting time for the business,” said Smethurst. “Bricks and mortar retail continues to be an incredibly competitive market, where implementing small changes can give retailers a crucial edge. The requirement to connect retail teams to each other, to customers, and to real-time information is essential in order for retailers to delight their customers. I have seen how VoCoVo’s solutions can change the entire fabric of a store’s operations, and I want to bring that change to every successful retailer on the planet.”

In a technology career that includes senior leadership roles at companies such as Oracle, Cisco and Diebold Nixdorf, Smethurst has successfully implemented technology solutions to the retail and hospitality sectors, boosting operational efficiency, enhancing customer experiences, and improving business performance.

Beth Worrall, Co-CEO at VoCoVo, commented: “We are excited to have Martin join VoCoVo at this important stage of our business growth. Martin’s depth of expertise in driving customer-focused strategies will be crucial as we strive to create even greater value for retailers whilst enhancing the overall customer experience that we offer. With Martin’s leadership, VoCoVo will continue to do what we do best – provide innovative technology solutions that help retailers and their teams thrive.”

About VoCoVo

Established in 2011, VoCoVo is a voice technology innovator, dedicated to meeting the current and future needs of the global retail industry, while championing the people working within it. From independent convenience stores to the world’s biggest retail organisations, VoCoVo’s suite of solutions enables team members within any retail environment to actively contribute to their store’s success.

VoCoVo’s easy-to-use technologies are grounded in the every-day experiences of retail teams, facilitating seamless interactions that boost morale and engagement to enable stores to elevate their performance, team safety and customer satisfaction.

VoCoVo is based in Oxford, England and Chicago, U.S., and connects over 250,000 retail team members in 21 countries, including the UK, U.S., Canada, Australia, and across mainland Europe. VoCoVo has ranked 5th in the Sunday Times Tech Track 100, alongside 99 of the UK’s fastest-growing private tech companies.

For more information, visit https://www.vocovo.com/

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