Westcon-Comstor has extended its partnership with Cisco to generate new growth opportunities for channel partners on the AWS Marketplace and to drive adoption of Cisco’s market-leading solutions.
The appointment of Cisco as a launch vendor on Westcon-Comstor’s AWS Marketplace programme, following its recent Designated Seller of Record (DSOR) agreement with AWS, enables the distributor to privately list Cisco cybersecurity, observability and networking and collaboration-focused software products in AWS Marketplace.
Partners in EMEA and APAC will now be able to transact and serve end-user customers as part of an integrated, end- to-end digital sales process within AWS Marketplace and benefit from accelerated transaction times, expanded deal sizes, higher win rates and shortened sales cycles.
David Grant, CEO of Westcon-Comstor, said: “End users increasingly want to procure in AWS Marketplace thanks to the flexibility and pre-defined budgets it offers. In giving our partners access to Cisco’s exceptional technology portfolio and equipping them with a simplified and streamlined route to transacting Cisco products on AWS Marketplace, we’re creating a new platform from which to drive growth and scale across the value chain.”
Forrester reports that channel partners selling in AWS Marketplace can close deals up to 50% faster, while Canalys predicts that global sales of third-party vendor software and services through cloud marketplaces will reach $45 billion by 2025, after growing at a CAGR of 84% CAGR over the previous five years.
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