Campaign Calls Out Negative Industry Practices, Offering Businesses a Transparent and Efficient CRM Solution
Workbooks, a leading CRM solution provider, is excited to announce the launch of its bold new campaign, the “NO BULLSH*T CRM,” a game-changer for businesses frustrated with common practices in the CRM industry.
The campaign shines a spotlight on the major pitfalls of CRM software – overly complex implementations, poor customer service and significant price hikes at renewals, and positions Workbooks as the honest, no-nonsense alternative that businesses can trust.
With the launch of this campaign, Workbooks is sending a powerful message to businesses in the UK and the US: there’s a better way to do CRM.
“Too many sales and marketing leaders—64%, according to our latest global survey, feel trapped by their CRM provider,” says Dan Roche, CMO of Workbooks. “The market is broken, with ‘big brand’ CRM providers not focusing on the ‘R’ in CRM: the relationship with their customers. The research also showed that 50% of sales and marketing professionals believe they’re overspending on a system that fails to deliver.”
The No-Bullsh*t Approach
The “NO BULLSH*T CRM” campaign unapologetically addresses the issues plaguing the CRM market:
- Hardball sales tactics: Many CRM providers lure customers in with attractive pricing, only to hit them with significant renewal price hikes.
- Over budget implementations: CRM rollouts often take months, involve 3rd party consultants, draining resources and delaying results.
- Poor customer service: Once onboard, small and midsize businesses are often overlooked, as providers focus on serving their largest accounts.
Workbooks’ campaign argues that businesses shouldn’t have to settle for poor service or feel stuck with their current provider.
Workbooks is committed to delivering:
- Transparent pricing: No hidden fees, no surprise renewal costs, just clear, upfront pricing that makes sense for midsize businesses.
- Quick implementation: If customers want to switch quickly, Workbooks can ensure businesses will be up and running on their platform within just 28 days, allowing them to see value faster than traditional CRM solutions.
- Tailored for midsize businesses: Workbooks offers a CRM designed specifically for the needs of midsize companies, ensuring they get the attention and support they deserve.
“We’ve built a CRM that doesn’t come with gimmicks and hidden traps,” says Dan Roche. “As a vendor and an implementation/consultancy partner combined, Workbooks is here to prove that businesses can have a reliable, powerful CRM that works the way people expect it to.”
Campaign visuals and launch
The “NO BULLSH*T CRM” campaign is set to make waves across both digital and physical platforms, featuring a striking visual identity. The campaign’s centerpiece is the “No Bullsh*t” video, which debuts on the Workbooks homepage, offering a visual critique of the CRM industry’s worst offenses.
Alongside the video, impactful billboard and digital ads will roll out across the UK and US.
Join the movement
With this campaign, Workbooks invites businesses to reject the status quo and embrace a more effective, efficient way to manage their customer relationships. By choosing Workbooks, companies can look forward to a CRM that prioritizes transparency, simplicity, and results—without the bullsh*t.
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