Leading European MSP platform welcomes Tamworth-based managed IT and telecoms provider
Your.Cloud, one of Europe’s fastest-growing managed services platforms, has completed the acquisition of Pure Cloud Solutions, a Tamworth-based IT and telecoms provider serving businesses across the West Midlands and beyond. The move marks a significant important step in Your.Cloud’s strategy to build a leading managed services platform across the UK and Europe.
Your.Cloud operates across more than 40 businesses in multiple European countries, with approximately 1,500 employees and annual turnover exceeding €350 million. Its model is built around partnering with strong, locally-rooted managed service providers — businesses that retain their own identity, name, and client relationships while benefiting from shared expertise, resource, and scale across the group.
Pure Cloud Solutions is a natural fit for that model. Founded in 1990 by Martin and Darren Lake and now led by CEO Jamie Lake, the business has grown from its roots in telephony and structured cabling into a full-service provider of cloud, connectivity, and managed IT solutions — serving clients across the West Midlands for over 30 years. The business will continue to operate independently under its existing name, team, and leadership.
Ready for the future
Jamie Lake, CEO of Pure Cloud Solutions, is excited about the next step for the business:
“We’ve spent over 35 years building something we’re proud of — a business that genuinely knows its clients and delivers without the nonsense. Joining Your.Cloud lets us keep doing exactly that, while giving us the backing to move faster and offer more. The market is changing quickly, particularly around AI and cybersecurity, and being part of the Your.Cloud group gives us the platform to stay ahead of it. Nothing changes for our clients in terms of who they deal with — but a lot more becomes possible.”
Expanding the UK-presence
For Your.Cloud, the acquisition of Pure Cloud is an important next step in its UK growth strategy. Nils Vermeulen, General Manager of the TICTS segment at Your.Cloud, said:
“Jamie and his team have built a genuinely strong business — one with deep client relationships and a clear sense of what good service looks like. That’s exactly the kind of business we look to partner with. Pure Cloud Solutions’ track record and entrepreneurial leadership make them a valuable addition as we continue to expand across the UK. We’re delighted to welcome them to the group.”
Pure Cloud Solutions joins a growing number of businesses within the Your.Cloud family, each contributing to the ambition of building a leading managed services platform across Europe.
Financial details of the transaction are not being disclosed.
Your.Cloud is one of the fastest growing MSP platforms in Europe. Your.Cloud distinguishes itself as an investor in leading IT service providers through its long-term horizon, the strong autonomous and decentralized organisation that allows entrepreneurs to stay entrepreneurs, complemented by proven playbooks and mutual cooperation and knowledge sharing. Thus, together we turn something good into something great.
Your.Cloud consists of more than 40 companies in multiple European countries with about 1,500 employees and has an annual turnover of €350+ million. Together they help more than 25,000 companies throughout Europe with premium managed online productivity solutions like workspace, security, infrastructure, and connectivity. Your.Cloud is part of Your.World, a portfolio company of Strikwerda Investments.
For more information, visit www.your.cloud
Pure Cloud Solutions is a Tamworth-based managed IT and telecoms provider with over 35 years of experience serving businesses across the UK and Europe. Now led by Jamie Lake, the business delivers cloud, connectivity, and managed IT services as a genuine one-stop-shop for its clients.
Be First to Comment