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Sony supports Autotrader’s new tech ecosystem at HQ

To support Autotrader’s relocation into a new Headquarters in Manchester UK, ClearVC deployed Sony’s BZ30L and BZ35L BRAVIA Professional Displays across multiple meeting rooms, collaboration spaces and specialist environments throughout the building.

The project included 44 meeting rooms, 14 collaboration spaces, 26 meeting pods with integrated room booking, a flagship curved LED reception canvas, a multi-purpose auditorium, and workplace technology to form an integrated communication ecosystem that enables seamless collaboration, company-wide communication, and engaging workplace experiences.

Working closely with ClearVC, Sony supplied over 70 Pro BRAVIA displays including twelve 98-inch BZ30L displays within the target meeting rooms, and two 98-inch BZ35L displays within the studio environment.

Within the studio space, Sony’s Deep Black Non-Glare technology plays an important role in maintaining image clarity, contrast, and colour depth while minimising reflections. This helps ensure content remains clearly visible both on camera and within the room itself, even in challenging lighting conditions.

Beyond visual performance, Sony’s BRAVIA Professional Display range also supports the project’s wider sustainability objectives. The displays are designed with energy efficiency and long operational lifespans in mind, helping reduce power consumption while delivering reliable performance over time.

The result is a consistent visual experience that supports effective collaboration, content sharing, and communication across the workplace while helping future-proof the technology investment for years to come.

“Creating a seamless and engaging workplace experience is what we do best with our BRAVIA Professional Displays. Our solution delivered reliable performance, premium image quality and a consistent user experience aligned with the wider vision for the workspace for Autotrader, and the collaboration with ClearVC was effortless,” comments Karl Ingham, Key Account Manager, Sony Professional Displays & Solutions Europe.

For more information on the products, click here.

For more information, visit: www.sony.net 

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