Technology Reseller joined Access4 on the Northern Ireland leg of its UK roadshow. James Goulding reports
In March, Access4, the channel- only provider of voice and unified communications, took its UK roadshow to Belfast, giving resellers and service providers in Northern Ireland the opportunity to learn more about the company, its products and its vendor- agnostic SASBOSS portal.
Access4 was founded in Australia in 2016 and gained a foothold in the UK market in 2025 with the acquisition of Luminate Wholesale.
This was the company’s third acquisition to date and its first overseas, following those of Novum Networks in 2022 and Channel UC in 2024, both of which expanded Access4’s footprint in Australia, adding new offices in Perth and Sydney, new capabilities, including a professional services arm, and extensive engineering talent.
Access4 founder Tim Jackson has big ambitions for the company, including a target to 3x the business globally in the next three to five years and, in the UK, to 25x the Luminate acquisition number over the same period.
To this end, Access4’s UK team led by UK CEO Jonathan Walker (founder of Luminate Wholesale) is now actively recruiting new partners – it currently has around 70 – with a big focus on MSPs looking to expand into unified communications and contact centre.
For channel partners, the Access4 proposition has two main components:
1) A portfolio of best-of-breed unified communication, contact centre and customer experience solutions, plus wraparound services like call recording, PCI compliance and an SMS gateway; and
2) The SASBOSS portal, through which partners can configure/price/quote, provision, bill and manage products in Access4’s portfolio, as well as their own third-party solutions, giving them the convenience of one self-service portal and one set of tools to master.
Best-of-breed solutions
Jonathan Walker told Technology Reseller that Access4 has already seen strong initial uptake from partners, including IT MSPs and managed print service providers new to voice, and is now poised to scale the business with the launch of new best‑of-breed vendor solutions.
“The first year was very much about building the foundations to start to scale the business. We went live with SASBOSS in October last year, and since then we’ve launched our vendor-agnostic platform in the UK. We initially launched our NetSapiens stack, UCXpress, which has been well received, and we are now launching two further products, UC‑Eclipse, which is driven by Enreach, and UC for Teams.”
The fastest growing part of Access4’ offering in ANZ, UC for Teams enables Access4 to add cloud-based UC capabilities to Microsoft 365 via Direct Routing (connecting it to a company’s existing lines) or Operator Connect (through an integration with Access4- managed infrastructure). In the UK, Access4 is one of only half a dozen operators certified to sell Operator Connect, giving MSPs with hundreds of voice-enabled Teams customers a direct interconnect into Microsoft and enterprise‑grade support.
“One of the things we made clear from the outset is that we want to be vendor- agnostic and to give a multi-product play in the UK. We are now in a position where we can launch our multi-product proposition, giving partners more choice and the ability to address different verticals with three products that all do different things,” explained Walker.
One self-service portal
Importantly, all products are managed through SASBOSS, which is provided free to partners and where Access4 adds its value. Company founder Tim Jackson calls it the company’s ‘unique point of difference’.
“There’s not really another SASBOSS out there,” he told Technology Reseller. “At Access4, we take a different approach by building and engineering our own products and bringing them together into a single integrated platform. That means we are not just providing access to solutions, but actively doing the heavy lifting behind the scenes, enabling us to create bundled offerings, streamline delivery and add real value for our partners.”
Walker adds that SASBOSS is also a great time-saver.
“Resellers can organise and manage any of our UC platforms via one portal. This saves them time: one, because they don’t have to onboard and learn how to provision several different products; and, two, because everything is billed in one place. SASBOSS includes a CPQ product which gives a partner the ability to quote and provide detailed proposal documents directly through the system, all fully automated. To enable the reseller to win more wallet share and not leave money on the table, they can add their own products onto our CPQ and use an API to bill other products through our platform so that all billing is in one place,” he said.
In this way, SASBOSS helps partners address the commoditisation of UC, margin erosion and declining ARPU both through efficiency gains and reduced management overhead and by upselling additional solutions and services from Access4’s offering. These include omnichannel contact centres (e.g Xima or Contact Centre for Teams) and value-add services such as call recording with Dubber or the compliance-focused capture, storage and monitoring of all communications with Smarsh.
“Omnichannel contact centre solutions are now key. Customers want to be ableto communicate via different channels, whether that be WhatsApp, messaging, SMS. They also want to be able to transcribe and to understand sentiment on calls and to make more use of AI. All those services can be bought and consumed via SASBOSS and managed in one place,” added Walker.
“To give a use case example, you could have a contact centre enabled with WhatsApp and Messenger and an AI agent for web chat. All that information can be captured and recorded, sentiment‑analysed and integrated and managed through the CRM system. This allows the reseller to sell a complete solution to that end customer, taking that proposition away from a standardised UC seat, which we know is a commoditised item.”
The ability to create bundles comprising Access4 solutions and those from third parties (Access4 already has integrations with more than 100 leading business applications and CRMs) is also useful for creating propositions optimised for different verticals.
AI assistance & insights
Another benefit of partnering with Access4, particularly for MSPs new to voice, is that it frees them from the burden and uncertainty of trying to find best-of-breed solutions and technologies at a time of rapid change. With its multi-vendor approach, curated platform, scale and engineering expertise, Access4 does all that hard work on the partner’s behalf.
A case in point, says Walker, is AI, which Access4 has been developing from both a product perspective, e.g. automated agentic IVR strands, and a platform perspective through AI guidance and insights.
“What SASBOSS allows you to do is to capture that big data and be able to understand what your customers are buying. And not only your customers. We can also give insights into what customers in certain demographics are buying, so we can help you understand what else you should be selling to your customers that other people are already selling to them. AI is about things such as IVRs and automated systems, but it’s also about how you then harness data to really understand your customer’s profile. The MSPs and resellers that are most successful in the UK market right now are those that can build a proper value proposition for their end customers.”
To find out more about Access4, please visit https://uk.access4.com/
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