Kaseya’s newly released 2024 MSP Benchmark Report highlights the importance of cybersecurity as an engine of growth
Almost three quarters (73%) of MSPs in the Americas, EMEA and APAC describe cybersecurity as a top revenue driver for their business, with 78% regarding cybersecurity as a top IT challenge faced by their customers, up from 67% last year.
Almost half (46%) of MSPs report that most of their clients now turn to them for advice on cybersecurity plans and best practices.
Although cybersecurity is seen as a key focus for clients, the top challenge facing MSPs this year is expected to be customer acquisition, cited by 36%, up from 24% in 2023.
In second and third place are dealing with advanced security threats (19%, unchanged from 2023) and hiring (12%, down from 14% last year).
The survey findings validate the underlying rationale for Kaseya’s IT Complete platform, with 85% describing automation as a must- have and 67% of MSP leaders stating that integration between core MSP applications is very important for their work.
Three quarters of participants (75%) agreed that integration between applications is a time- saving measure, with 70% stating that it boosts the productivity of technicians. More than half of MSP executives (as opposed to technicians) said it saved them money (55%) and enabled them to take on more clients (54%).
AI also has potential to help in this area, with 33% of MSPs hoping to use it to eliminate tedious tasks and 15% to improve security vs. 20% who believe AI will increase security risks.
More than one third of MSPs (37%) cited implementing AI and machine learning as a top IT challenge for their clients this year.
https://www.kaseya.com/resource/ 2024-msp-benchmark-survey-report/
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