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Wildix UK & Ireland Announce Strategic Leadership Transition to Spearhead Market Expansion and Innovation

Rob Loakes Takes Helm as Country Manager


Wildix, a pioneering provider of Unified Communications as a Service (UCaaS) solutions in Europe, today announced a strategic leadership transition designed to propel the company’s market growth. Rob Loakes will take over as Wildix UK Country Manager, succeeding Ian Rowan who steps in as the CEO of x-hoppers. Change is effective immediately.

“I am thrilled to lead Wildix UK at such a pivotal time,” said Rob Loakes, Country Manager, Wildix. “The UCaaS market is expanding rapidly and I am excited to drive our growth and continue to innovate in this vibrant market.”

“Rob’s appointment marks a significant milestone in our journey,” said Alberto Carlos Benigno, Chief Strategy Officer, Wildix. “His tenure and dedication have been invaluable and I am confident in his ability to lead with vision and strategy.”

Having been an integral part of Wildix since 2017 as the Senior Channel Manager, Rob has an exceptional grasp of the evolving market dynamics and a proven track record in strategic leadership. His deep understanding of Wildix’s operations, partner needs and market strategies will be instrumental in driving the company’s expansion and enhancing its position in the UK market.

For more information about Wildix and its services, please visit www.wildix.com.

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