A global manufacturer with European DNA: With 50,000+ LED and LCD projects delivered worldwide – and all solutions designed, engineered and manufactured in-house – Xcellence appoints Tim de Ruiter as Commercial Director EU and Martin Ware as Managing Director EU to lead its European growth strategy.
Xcellence Display Solutions, a global provider of complete, custom-engineered professional displays and components, has appointed seasoned AV executives Tim de Ruiter and Martin Ware to lead its newly created European division, as the company accelerates its expansion across the region.
Bringing almost 50 years of combined professional AV sales and management experience, together with unparalleled knowledge of the European AV market, Netherlands-based Tim has been appointed Commercial Director, with UK-based Martin taking the role of Managing Director.
Building on its success across international markets, including the USA, APAC and, most significantly, MEA, Tim and Martin will lead Xcellence’s next phase of European development, bringing its advanced in-house manufacturing capabilities, extensive product portfolio and bespoke customer proposition to a wider network of partners and customers across the region for the first time.
Martin commented: “With Xcellence, the rules and perception of what a global display manufacturer can deliver have been rewritten. For customers that have been forced to scale back, make compromises or even shelve their expectations in the past, this is a gamechanger.”
Tim added: “Xcellence is able to meet the needs of European businesses in ways that many traditional display manufacturers do not. No matter how bespoke a customer’s needs, we have a solution to ensure their ambitions are achieved – even if that solution doesn’t yet exist at the beginning of the conversation.”
Internationally trusted
Founded in Dubai in 2003, Xcellence has established itself as a trusted global provider and manufacturer of advanced commercial display technologies, including dvLED, interactive displays, digital signage, professional monitors, brackets, AV software and more.
With over 50,000 projects completed across 110+ countries to date – operating in some of the most demanding commercial environments worldwide – Xcellence’s deeply rooted, customer-centric approach has seen it work across an increasingly diverse range of markets, including retail, hospitality, finance and banking, corporate and workplace, education, transport and public spaces. Its customers include global brands such as Adidas, Emirates, Rolls-Royce, JCDecaux and Prada, among many others. How?
Placing innovation at the heart of its business, and backed by a global workforce of almost 2,000, including dedicated R&D teams, the company’s proposition is built around giving customers greater freedom to specify and develop display solutions around their requirements, rather than limiting projects to a fixed ‘off-the-shelf’ product catalogue.
Standing out
A key differentiator in a crowded market, Xcellence maintains control across the entire production process, with its displays designed, engineered, manufactured, tested and supported within its own ecosystem. Its 235,000 ft² manufacturing facility provides the scale and infrastructure to support both standard products and highly customised projects.
With no rebadging or middlemen, this approach provides accountability across the entire production chain, while giving partners access to the teams responsible for developing and manufacturing the technology.
“We engineer, manufacture, test and support every display and product we make, end to end, worldwide,” said Martin. “This structure enables us to support partners with consistency, speed and direct access to the teams behind the technology.”
Tailored approach
For customers requiring something beyond an existing product within Xcellence’s extensive LED and LCD portfolio, its engineering teams can develop and customise solutions around the specific requirements of the application and environment.
This can include custom display sizes and form factors, brightness levels, enclosures, indoor or outdoor applications, brackets, branding and software. In some instances, turnaround times for bespoke requirements can be as little as 20 days from initial consultation.
As part of its European expansion, Xcellence has extended its regional presence with offices in the UK, Ireland, Belgium and the Netherlands, complementing its existing locations in New York, Dubai and Hong Kong.
Drawing on their extensive experience and deep knowledge of the UK and European AV markets, Tim and Martin have spent the past three-months developing a dedicated channel strategy focused on giving customers seamless access to Xcellence’s solutions – from standard products through to fully customised displays – backed by direct access to technical expertise and support.
The strategy includes partnerships with AV distributors, resellers and integrators, with details of new relationships to be announced shortly. Stay tuned
Tim said: “Customers want the reliability and capabilities of a proven global manufacturer, but they also want choice, flexibility and direct access to the people behind the technology. Xcellence provides all three.”
Martin concluded: “At Xcellence, we own the line, not just the logo. Our displays are designed, developed and engineered by our European and wider global R&D teams to meet worldwide standards of precision, compliance, performance, and a commitment to long-term reliability.
“Xcellence delivers everything you would expect from a premium professional display manufacturer, but with a customer-centric approach at a level you’ve never seen before.”
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