Hammer Distribution, a specialist value-added distributor, today announced a strategic partnership with Acronis, a global leader in cyber protection.
The collaboration will give Hammer’s growing channel partner network access to a comprehensive, scalable portfolio spanning cybersecurity, infrastructure, next-generation AI services, and MSP operations, bringing together two organisations with deep roots in the UK channel.
The partnership comes at a time when MSPs face mounting pressure to deliver more with less: more sophisticated security, more automation, and more demonstrable value to clients, all while managing costs and complexity.
By combining Hammer’s channel expertise with the breadth of the Acronis’ cyber protection platform, the two companies aim to give partners a single, integrated approach to addressing those demands head-on.
What partners gain access to:
- Advanced Cybersecurity – Enterprise-grade protection including Endpoint Detection and Response (EDR), Managed Detection and Response (MDR), Extended Detection and Response (XDR), Email Security, Security Posture Management, Security Awareness Training, and Data Loss Prevention (DLP).
- Next-Generation Infrastructure – Including Cyber Frame, a new solution built for the demands of modern IT environments.
- GenAI Services – AI-native capabilities including GenAI Protection and Cyber Employee, designed to augment and accelerate security operations.
- MSP Operations – Automation tools covering Remote Monitoring and Management (RMM), Professional Services Automation (PSA), and Workflow Automation, helping partners scale recurring revenue without adding operational overhead.
Beyond the product portfolio, the partnership also offers partners access to Hammer’s enablement infrastructure, including onboarding support, technical training, and active pipeline development assistance, to help them bring these solutions to market quickly and confidently.
Dominic Ryles, Director of Cyber and Cloud at Hammer Distribution, said:
“This partnership is a genuine step forward for our partner network. Bringing together Hammer’s channel expertise and Acronis’s innovation in GenAI and XDR gives our partners a real competitive advantage, not just new products to sell, but an automated framework to secure and future-proof their clients’ businesses. We’re excited to see what our partners build with this.”
Jo Holliday, General Manager at Acronis added:
“UK MSPs are under pressure to deliver stronger protection, faster response and more efficient service delivery, without adding more tools and complexity to their operations. Hammer’s channel expertise makes them a strong route to market for Acronis in the UK. Together, we can help partners bring natively integrated cyber protection, infrastructure management and service automation to more customers, enabling them to protect, manage and automate client environments more effectively while building scalable, profitable managed services.”
The partnership goes live today, with onboarding, technical enablement, and pipeline support available to all Hammer partners immediately.
Acronis is a global cyber protection company delivering the only natively integrated cybersecurity, data protection, and infrastructure management platform for managed service providers and IT departments. Acronis solutions are designed to identify, protect, detect, respond, recover and govern IT deployments, ensuring data integrity and business continuity.
Hammer Distribution is a leading value-added distributor with over 30 years of experience in the technology sector. Focused on storage, servers, and security, Hammer works closely with vendors and resellers to deliver bespoke, end-to-end solutions that drive business transformation.
Be First to Comment