Distributor increases Cloud focus and bolsters team with specialist skill
Exertis Cloud, a rapidly growing Cloud distributor, is proud to announce the addition of five new team members to their growing workforce. This expansion marks a significant step forward in Exertis Cloud’s strategic plan to scale operations, deepen its impact in the channel, and deliver great value to partners.
The new hires, who bring a wealth of experience across sales, technical expertise, commercial, and marketing functions, will be instrumental in driving forward the company’s mission to provide top-tier cloud solutions and services; helping partners to grow their business.
Exertis Cloud Managing Director James Yates spent over six years at Highlander (now Fluid One Business IT) and knows first-hand the challenges MSPs meet daily. He’s carefully building a high performing team, with new recruits including:
Radhika Dattani, Commercial Director
Radhika joins Exertis Cloud with over 20 years’ experience in professional services built at Fast Lane, QA and CompTIA. Radhika is perfectly placed to shake up distribution by adding value to partners with training, enablement and vendor engagement.
Chris Cave, Commercial Manager
Chris is from Fluid One Business IT (formerly Highlander). From his previous role in a large MSP, he understands the challenges Exertis Cloud partners face. This knowledge and experience will be used to improve partner experience and challenge distribution.
Sophie Lockwood, Marketing Manager
After four years at Giacom, Sophie understands the channel landscape and the challenges that come with partner and end-user marketing.
Lauren Foster, Partner Manager
Lauren’s experience and understanding of Microsoft will help partners expand and grow. She boasts several Microsoft qualifications and understands the intricate challenges MSPs face navigating Microsoft.
Danny Morfitt, Azure Presales Specialist
Danny brings extensive expertise in Microsoft Azure for SMBs and is strategically positioned to support, educate and enable MSP partners to navigate and maximize Azure IaaS.
James Yates, Managing Director of Cloud at Exertis Cloud said: “We are thrilled to welcome these talented individuals to our team at such a pivotal moment in our growth journey. The cloud landscape continues to evolve, and our partners are seeking agile, forward-thinking distributors who can deliver innovative solutions while offering the support they need to thrive. With these new hires, we’re not only expanding our capabilities, but also reinforcing our commitment to empowering partners to succeed in an increasingly competitive market.”
The company’s unique value proposition sets it apart from other distributors. With a focus on tailored cloud solutions, comprehensive training and support, and two dedicated partner growth programs, Exertis Cloud enables its partners to differentiate themselves in the market. The expanded team will drive the development of new offerings and strengthen existing relationships, ensuring that every partner has the resources and expertise they need to capitalise on growing cloud demand.
About Exertis Cloud
Exertis Cloud is a leading provider of cloud solutions and services, helping MSP and reseller partners navigate the evolving digital landscape. With a comprehensive portfolio of cloud offerings and a focus on partner success, Exertis Cloud empowers businesses to unlock new opportunities, drive revenue growth, and deliver cutting-edge technology solutions. For more information, visit exertiscloud.com.
About Exertis
Exertis is the leading technology distributor of consumer, business and enterprise products from pioneering technology brands, playing an integral role in supplying the world with cutting-edge tech. Over forty years Exertis has distributed the technology that transforms societies and facilitated the world’s transition to digital. These days Exertis distributes everything from AV solutions to AI-powered smart-tech. Exertis is powered by the mantra ‘our people, our customers, our business’. Exertis is a multi-award winning employer, having been crowned PCR’s ‘Company of the Year’ in 2022, and winner of the Technology Reseller Award for DEI in 2024. Exertis, a wholly owned subsidiary of parent company DCC PLC, a FTSE 100 company, represents more than 700 brands in the UK alone and continues to grow. As technology evolves, so does Exertis. www.exertis.co.uk
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